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Social Marketing Strategies

Social Marketing Strategies

One important thing to keep in mind is the fact that although your purpose for joining these social sites is primarily to market to the users, you still have to keep the social aspect intact.

In order to get the most out of your social marketing efforts, it’s imperative that you always remember to be social! You should interact exactly as you would if you weren’t marketing at all.

Talk to people, chat back and forth, and be friendly!

If you don’t keep this in mind, people aren’t going to respond to your offers. In fact, they’re going to learn to tune you out. You should make sure that at least 75% of the messages you put out could be considered completely social or altruistic.

Only a small portion of your social posts should be commercial in nature.

This is perhaps the most critical thing to remember when using social marketing. It should be 75% social, 25% marketing. When in doubt, always err on the side of social!

If you think about it, this makes a lot of sense. People tend to congregate around popular or charismatic people.

They end up buying from people they like, because they trust those people. If you want people to trust you, the easiest way to accomplish that is to socialize with them and make them like you personally.

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